Tag: Term Paper

Thesis: Importance of Customer Loyalty

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Sample Thesis Paper – Customer Loyalty

John Calkins and Catherine (2004) states that though brand loyalty originates from the development of customer satisfaction that a certain brand provides, this in turn leads to growth for the business. Customer loyalty is essential to a brand because in the modern day world of aggressive marketing and information technology driven corporate environment, consumers become more aware of their options than they previously were. The modern day consumer is one who is swift in his/her evaluation of alternatives and in certain cases, just as swift in switching from one brand to another.

SOE11440 Marketing within the Global Economy Project

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SOE11440 Marketing within the Global Economy Project 2 Assessment Developing Competitive Advantage 1 Context You are Marketing Director for any company of your choice.

This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into the practical direction for your company is embarking on a Strategic Planning Process taking a 3-year view You are responsible for the strategic marketing part…

Professional Associations in Nursing

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Examine the importance of professional associations in nursing. Choose a professional nursing organization that relates to your specialty area or an area in which you are interested. 

In a 750-1,000 word paper, provide a detailed overview the organization and its advantages for members. Include the following:

1.) Describe the organization and its significance to nurses in the specialty area. Include its purpose, mission, and vision. Describe the overall benefits, or “perks,” of being a member.

2.) Explain why it is important for a nurse in this specialty field to network. Discuss how this organization creates networking opportunities for nurses.

3.) Discuss how the organization keeps its members informed of healthcare changes and changes to practice that affect the specialty area.

4.) Discuss opportunities for continuing education and professional development.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Thesis: Supply Chain Management

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Sample Thesis Paper – Supply Chain Management

At a strategic level, SCM has allows organizations to carry out extensive optimization of their operations in terms of the needed resources and the resource being used. This allows room to be left for the effective operation of communication channels that connect the organization to distributors, customers and suppliers (Jespersen & Skjott-Larsen, 2005).

SCM has also allowed users to carry out enhancements and upgrades in Product Lifecycle Management activities through integrated support from Information Technology.

At a tactical level, the implementation of SCM allows organizations to effectively make complex decisions that include those relating to inventory management.

At an operational level the benefits of SCM can be found in their most apparent form when considered with regard to the fact that the implementation of SCM incorporates extensive analysis, optimization and improvement of daily functions and operations that constitute the organization’s supply chain (Hugos, 2006).

Supply Chain Management

SCM implementation has also allowed modern day businesses to develop a clear comprehension of the relationship and need for improvement between the inbound and outbound operations that pertain to the organization’s functioning.

In recent decades, the buyer has become empowered through technology and this has brought about an expansive need for organizations to realize the shift in power and to respond effectively.

The solution comes forth in the form of an approach in which all value chain partners come together to optimize their combined operations and cut costs by eliminating redundant constituents of their operations (Cohen & Roussel, 2005).

Once the costs have been cut, areas that require the most extensive channeling of resources can be identified and can be considered in a manner such that the end product is in relationship with a measurement of the internal cost structure.

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