Thesis: Weaknesses of Toyota Company

The major marketing place for Toyota is US and Japan. However, these places are still the major focus of its competitors such as the General Motors and Ford among others.

As such, it risks losing its clients to these customers. Additionally, concentrating on these two marketing places increases its chances of collapsing. This is in consideration of the fact that, if these two places happen to experience unfavorable political conditions or economic fluctuations, the volume of sales can automatically go down and therefore risk collapsing. As such though the company has an opportunity to manufacture better cars, which are more, fuel-efficient, have greater performance and less impact on the environment their poor selection of the marketing places is a hindrance to having the buyers of those cars.

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